Course Information

• Course Price $250
• Total Students 800+
• Course Duration 4 Weeks

Description

Digital marketing is the promotion or products or services through the Internet. The objective is to promote your brand by means of several forms of digital media. It assists in raising traffic, reach a huge audience and to raise sales revenue by means of various channels. Digital marketing has evolved at an amazingly rapid rate over the past decade. It supports the company to evaluate their marketing campaigns so as to plan better and accomplish a more effective and efficient work environment. To make yourself a full-fledged digital marketer, you have to understand several disciplines including Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics etc. Roles and Responsibilities of a Digital Marketer

• Provide assistance in several areas of business and marketing
• Ascertain that your business is able to reach the customers on the appropriate platform
• Comprehend the importance of Internet to market a brand
• Gather comprehensive internet marketing business ideas
• Apply email marketing, display and search advertising, social media
• Develop brand awareness
• Trigger website traffic and produce leads
• Apply the best internet marketing tools and make the best use of campaigns
• Identify and assess digital technologies
• Apply analytics tools to gauge site traffic

Benefits

• Comprehend the digital marketing scenario
• Identify the suitable online media to accomplish your objectives
• Get entire understanding of digital marketing
• Understand SEO, how to make the best use of it and harness the power of organic and paid search
• Make out how you can blend both digital marketing and conventional marketing in your business
• Know why digital marketing is economic and how it can assist in reaching a wide audience
• Grasp the importance of web analytics.
• Bring in social media and contents as essential parts of your marketing strategy
• Comprehend Online Reputation Management
• Understand the niches of internet marketing
• Build, control and optimize online marketing strategies
• As an aspiring candidate you should understand that the online domain will give sufficient opportunities and let you to reap great benefits in the future. Online strategies and procedures are not going to fade.
• Various businesses in the future will decide to invest more in digital channels. Companies prefer digital marketing to conventional marketing.

Syllabus