Course Information
- Course Price $250
- Total Students 800+
- Course Duration 4 Weeks
Description
SMO is an art of gaining free traffic to your website through prominent social media networks including Facebook, Twitter, LinkedIn, YouTube etc. This is done by various social activities to drive free traffic from the sources other than the search engines.
Syllabus
Module 1: SOCIAL MEDIA OPTIMIZAION
Social Media Optimization
- Introduction to Social Media and network Channels
- Facebook Account Setup
- Initial Setup Facebook Fan Page
- Increase Facebook Friends
- Create Facebook Photo Album
- Facebook Video Uploads
- Join Group and Interaction
- Increase Post Likes, Comment & Shares
- Design Facebook Cover Page
- Weekly Status Updates
- Facebook Photo Album
- Facebook Video Uploads
- Facebook Campaign Creation & Management
- Third Party Tool Integration
Twitter:
- Twitter Account Setup
- Twitter Page Creation
- Twitter Regular Updates
- Design Twitter Background Image
- Twitter Account Creation
- Custom Twitter Background
LinkedIn:
- LinkedIn Profile Creation
- Regular Updates
- Monthly LinkedIn Profile Updates
- Join Group and Interaction
- Add Connections
- LinkedIn Personal Profile
- LinkedIn Company Page Creation
- LinkedIn premium account
Google+:
- Google+ Account Set-Up
- Creation of Google+ Brand Page
- Google +1 Votes on Posts
- Google+ Followers
- Post Regular Updates
- Join Community and Interaction
- Design Google+ Cover Image
- Response Management
- Create brand page
Pinterest:
- Pinterest Account Creation
- Create Board
- Uploading Pins on Boards
- Pinterest Followers
- Following Relevant Pinners
- Re-pinning of Relevant Content
- Sourcing of Pin Board Content
- Pinterest Profile Content Writing
- Pinboard Creation
YouTube:
- YouTube Channel Creation
- Upload Videos with Keywords & Content
- Promote Videos and Increase Viewers?
- YouTube Channel Creation
- YouTube Channel Custom Background
- YouTube Channel Profile Content Writing
- Submission of Client Provided Videos
StumbleUpon:
- StumbleUpon Profile Creation
- Increase Followers
- Bookmark Targeted Landing Pages
Module 2: SOCIAL MEDIA MARKETING
Implementing Facebook Marketing Strategy
- Facebook engagement Overview
- Facebook Applications for Fan Growth and Engagement
- Creating Brand Ambassadors on Facebook
- From Objectives to ROI
- Competitive Research
- Demographics Research
- Analysing Customer Interest
- Strategy Presentation by Participants
Facebook Advertising
- Types of Facebook Ads (Objectives)
- Increasing CTR
- Significance of CTR (Click Through Rate)
- Optimizing Ad Copy & Targeting
- Budget and Bid Analysing
Twitter
- Implementing Twitter Marketing Strategy
- Twitter in Plain English
- Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
- Leveraging Lists, Hashtags & Trends
- Tools to listen & measure Influence on Twitter: Tweet Deck, Clout, Peer Index
- Twitter Strategy Framework: From Objectives to ROI
- Exercise: Creating Twitter Marketing Strategy
